Privacy Policy

EASYIP GROUP PTE. LTD. ("EasyIP Group", "we", "us", or "our") respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal data when you visit our website, submit an enquiry, request a consultation, communicate with us, or engage us for intellectual property-related services.

This Privacy Policy is intended to address applicable privacy and data protection requirements, including the Singapore Personal Data Protection Act 2012 ("PDPA") where applicable, and the EU General Data Protection Regulation ("GDPR") where applicable.

EasyIP Group is an intellectual property consultancy firm based in Singapore. We provide IP-related services including trademark applications, copyright registrations, patent applications, IP strategy, IP transactions, dispute resolution support, IP due diligence, portfolio management, renewal tracking, and related advisory or consultancy services.

For the purposes of applicable data protection laws, EasyIP Group is generally the organisation, business, or data controller responsible for personal data collected through our website and business communications.

3.1 Information You Provide Through Our Website

When you use our contact form or otherwise communicate with us, we may collect:

• Full name;
• Email address;
• Phone number;
• Company or organisation name, if provided;
• Job title or business role, if provided;
• Details of your enquiry;
• Information contained in messages, instructions, attachments, or documents you send to us.

Our website contact form currently asks for Full Name, Email Address, Phone Number, and Message. Messages submitted through the form are delivered to our team through our website mail service, and the email address entered is used as the reply-to address so that we can respond directly to the sender.

3.2 IP and Service-Related Information

Because we provide intellectual property services, we may also collect information relating to:

• Trademark names, logos, slogans, brands, business names, and proposed marks;
• Copyright works, creative materials, product images, designs, written works, software-related materials, or other works;
• Patent or invention-related information;
• Applicant, owner, inventor, author, representative, or agent details;
• Filing, registration, renewal, licensing, assignment, due diligence, enforcement, or dispute-related information;
• Business plans, product information, market expansion plans, and commercial documents relevant to IP strategy or transactions.

3.3 Technical and Website Usage Data

When you visit our website, limited technical information may be generated automatically by our website hosting, security, mail-service, or server infrastructure. This may include:

• IP address;
• Browser type and version;
• Device type;
• Operating system;
• Pages viewed;
• Date and time of visit;
• Referring website;
• Approximate location derived from IP address;
• Server log data and basic security logs.

3.4 Third-Party Tools and Tracking Technologies

To operate and improve our website, deliver messages, and manage newsletter subscriptions, we use a limited number of third-party service providers, including:

• A privacy-focused website analytics tool (Vercel Web Analytics) that provides aggregated usage statistics and, based on its standard configuration, does not use advertising cookies;
• An email delivery service (Resend) used to deliver messages submitted through our contact form;
• An email marketing platform (Zoho Campaigns, provided by Zoho Corporation) used to manage newsletter subscriptions and send communications, if you choose to subscribe.

As of the effective date of this Privacy Policy, we do not knowingly use Google Analytics, Meta Pixel, Google Ads tracking tags, Google reCAPTCHA, online payment processors, or third-party cookie-consent tools on the public website.

If we introduce additional tools in the future, we will update this Privacy Policy and, where required by applicable law, request consent before using non-essential cookies or tracking technologies.

3.5 Newsletter Subscription

If you choose to subscribe to our newsletter through our website, we collect your email address in order to send you updates, intellectual property insights, and other communications.

We use a double opt-in process: after you submit your email address, you will receive a confirmation email, and you are only added to our mailing list once you confirm. Your subscription is managed using a third-party email marketing platform (Zoho Campaigns, provided by Zoho Corporation), which processes your email address on our behalf and may store or process it outside Singapore (see “International Transfers”). You can unsubscribe at any time using the link included in our emails or by contacting us.

3.6 Information From Third Parties

We may receive personal data from third parties, including:

• Clients, business partners, or professional advisers;
• Public IP offices, company registries, court databases, or public records;
• Foreign associates, agents, filing partners, or local counsel;
• Payment processors, cloud service providers, email providers, IT service providers, or other vendors, if engaged in the future;
• Publicly available sources used for IP clearance, due diligence, enforcement, or portfolio review.

We may collect, use, disclose, and process personal data for the following purposes:

• To respond to enquiries submitted through our website;
• To provide a free initial consultation;
• To assess whether and how we may assist with IP protection, registration, enforcement, licensing, portfolio management, or related services;
• To conduct trademark searches, clearance checks, filing reviews, copyright registration support, patent application support, and related IP services;
• To prepare applications, forms, letters, reports, agreements, filings, or other service documents;
• To communicate with clients, prospective clients, agents, IP offices, registries, courts, regulators, or professional advisers;
• To manage client relationships, billing, payment, administration, and internal records;
• To improve our website, services, client experience, and operational processes;
• To send service-related communications;
• To send marketing or informational communications, where permitted by law;
• To comply with legal, regulatory, tax, accounting, professional, or recordkeeping obligations;
• To prevent fraud, misuse, security incidents, or unauthorised access;
• To protect our rights, property, business interests, clients, and users.

Where the GDPR applies, we rely on one or more of the following lawful bases:

GDPR Article 6 requires personal data processing to be based on a lawful basis such as consent, contract, legal obligation, vital interests, public task, or legitimate interests. Where we rely on legitimate interests, we do so only where our interests are not overridden by your rights and freedoms.

Where the Singapore PDPA applies, we collect, use, and disclose personal data for purposes that a reasonable person would consider appropriate in the circumstances, including the purposes stated in this Privacy Policy.

By providing personal data to us, submitting an enquiry, communicating with us, or engaging our services, you consent to our collection, use, and disclosure of your personal data for the purposes described in this Privacy Policy, unless you withdraw your consent or an exception under applicable law applies.

Our public website operates primarily as an informational website with a contact form and a newsletter subscription feature. We may collect limited technical data generated through hosting, security, analytics, mail delivery, or server log infrastructure.

As described in section 3.4, we use a privacy-focused website analytics tool (Vercel Web Analytics), an email delivery service (Resend), and an email marketing platform (Zoho Campaigns) for newsletter subscriptions. As of the effective date of this Privacy Policy, we do not knowingly use Google Analytics, Meta Pixel, Google Ads tracking tags, Google reCAPTCHA, online payment processors, or third-party cookie-consent tools on the public website.

If we later use additional cookies, advertising pixels, payment processors, or similar technologies, we will update this Privacy Policy and, where required, provide a cookie notice or consent mechanism before using non-essential cookies or tracking technologies.

You may disable cookies through your browser settings, but some website functions may not work properly if cookies necessary for website operation are disabled.

We may disclose personal data to the following parties where reasonably necessary:

• Our employees, contractors, consultants, or authorised representatives;
• Foreign associates, IP agents, patent attorneys, trademark attorneys, lawyers, or other professional advisers;
• Intellectual property offices, company registries, government agencies, courts, dispute resolution bodies, or regulators;
• IT hosting providers, cloud service providers, website operators, email service providers, cybersecurity providers, and website mail-service providers;
• Website analytics providers and email marketing or newsletter platform providers (such as Zoho Campaigns) that process data on our behalf;
• Payment processors, banks, accountants, auditors, and tax advisers, if relevant to a transaction or client matter;
• Business partners or service providers involved in delivering our services;
• Any party where disclosure is required or permitted by law;
• Any party involved in a business transfer, merger, restructuring, or sale of assets, subject to appropriate safeguards.

We do not sell personal data.

Because EasyIP Group provides IP services across multiple jurisdictions and may work with international filing agents, associates, IP offices, and professional advisers, personal data may be transferred to countries outside Singapore, the European Economic Area, the United Kingdom, or your country of residence.

Where required, we will take reasonable steps to ensure that personal data transferred internationally receives an appropriate level of protection. This may include contractual safeguards, data processing agreements, Standard Contractual Clauses, adequacy mechanisms, or other lawful transfer arrangements.

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including to provide services, maintain business records, comply with legal and regulatory obligations, resolve disputes, and protect our rights.

Typical retention periods may include:

• Website enquiry records: up to 2 years after the enquiry is resolved;
• Client matter files: up to 5 years after completion of the matter, depending on legal, professional, or business requirements;
• Accounting and billing records: for the period required under applicable tax and accounting laws;
• Marketing contact records: until you unsubscribe, withdraw consent, or the data is no longer required;
• Website logs and technical data: up to 90 days after collection, unless a longer period is required to investigate a security incident, troubleshoot technical issues, comply with legal obligations, resolve disputes, or protect our rights.

When personal data is no longer required, we will delete, anonymise, or securely archive it.

We understand that IP-related enquiries may involve sensitive commercial information, including brand names, logos, product plans, inventions, creative works, market expansion strategies, and dispute-related materials.

We will take reasonable steps to protect the confidentiality of such information. However, unless a separate written agreement states otherwise, submitting information through the website does not by itself create an attorney-client relationship, solicitor-client relationship, or other legally privileged relationship.

We use reasonable technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration, loss, misuse, or destruction.

These measures may include access controls, secure communications, data minimisation, internal confidentiality controls, secure storage, and appropriate vendor management.

However, no website, email system, or electronic transmission method is completely secure. You should avoid submitting highly confidential or sensitive information through our website contact form unless necessary.

Depending on your location and applicable law, you may have rights to:

• Request access to your personal data;
• Request correction of inaccurate or incomplete personal data;
• Request deletion of your personal data;
• Request restriction of processing;
• Object to processing;
• Request data portability;
• Withdraw consent where processing is based on consent;
• Opt out of marketing communications;
• Lodge a complaint with a data protection authority.

To exercise your rights, please contact us at info@easyipgroup.com. We may request information to verify your identity before processing your request.

We may send you updates, service information, newsletters, or marketing communications where permitted by law.

If you subscribe to our newsletter through our website, we use a double opt-in process (email confirmation) and manage your subscription using a third-party email marketing platform (Zoho Campaigns). See section 3.5 for details.

You may opt out of marketing communications at any time by contacting us at info@easyipgroup.com or by using any unsubscribe method provided in our communications.

Even if you opt out of marketing communications, we may still send you service-related or administrative communications.

Our website may contain links to third-party websites, platforms, IP offices, or external resources. We are not responsible for the privacy practices, content, or security of third-party websites. You should review the privacy notices of those third parties before providing personal data to them.

Our website and services are intended for businesses, entrepreneurs, creators, and adult users seeking intellectual property-related services. We do not knowingly collect personal data from children.

If you believe that a child has provided personal data to us, please contact us so that we can take appropriate steps.

We may update this Privacy Policy from time to time. Any updated version will be posted on this page with a revised effective date.

Your continued use of our website after the updated Privacy Policy is posted means that you acknowledge the updated terms.

If you have questions about this Privacy Policy or how we handle personal data, please contact: